Our company is above a seafoods business. The audience is a-sea of great.
For longer than a hundred years, poultry for the ocean has taken you the freshest, best-tasting seafood the oceans offer. (Because high quality and deliciousness are the most useful of contacts.)
Preserving the underwater
Stewardship is definitely an approach of being at poultry associated with the ocean. We’ve really been dedicated to shielding whales and keeping fish sustainability for our generations, and we’re satisfied getting co-founding members of the Foreign Seafood Sustainability Foundation.
What’s in an identity?
Anglers referred to as albacore tuna “chicken for the sea” for the gentle quality and colours. Together with this, our personal memorable well-known came to be.
Satisfy Catalina, the Chicken with the Sea mermaid since 1952
Since 1952, I’ve appeared on Chicken of this water’s products, bringing sea new goodness to people just about everywhere. I might bring checked somewhat different previously — but We going asking folks just how delicious poultry associated with the ocean is over 60 years back — and look at myself now!
The historical past of Chicken belonging to the water
Grab a trip with our team through all of our 100+ season background for additional details on us.
1914 – Exactly where it All Began Before we had been Chicken associated with the water, we had been a fish canning business in Ca labeled as Van refugee camp food.
1917- serving the household FrontDuring domestic meals shortages during WWI, canned tuna floods in as an inexpensive proteins supply.
1930 – an Iconic manufacturer is definitely BornChicken regarding the ocean logos looks the very first time. The nickname is inspired by fishermen which dubbed white in color albacore as “the chicken for the sea” for its gentle taste and colors.
1941 – WWII: giving support to the battle EffortWe converted a great deal of all of our fishing collection to hold military services gear, ammo and wounded troops.
1952 – meet up with the MermaidGrace Lee Whitney, just who starred Yeoman Janice Rand on the initial Star journey television series, would be the motivation for the lively symbol.
1955 – the initial Disney MermaidChicken for the beach sponsored the Fantasyland pirate vessel and eatery at Disneyland, and embraces visitors with a six-foot mermaid.
1960 – America try Hooked on All of our Catchy JingleThe common melody debuts and comes to be a marketing standard: “Ask any mermaid someone happens to find, ‘what’s the number one tuna?’ Chicken of this Sea!”
1990 – maintaining Dolphins SafeAn discipline pioneer in dolphin-safe boating tactics, most of us begin “The Mermaid Cares: Dolphin-Safe insurance,” demanding all of our seafoods being dolphin-safe.
2005 – Leaders in InnovationChicken regarding the water revolutionizes efficiency and part regulation with ready-to-eat foil bags and to-go cups.
2007 – approaching appetite in AmericaPartnering with giving The united states, we all attempt a foods comfort and nourishment run emphasizing corner In partnership with eating The usa, we introduction a meals cure and sustenance marketing highlighting shelf-stable fish and shellfish as a healthy and economical protein source.
2009 – mate in SustainabilityDedicated to shielding seas for our children and grandchildren, poultry belonging to the ocean ends up being a co-founding member of the world Seafood durability base together with society creatures Fund.
2010 – starting unique employment in AmericaOur friendfinderx state-of-the-art canning establishment in Lyons, Georgia makes over 300 projects, increasing the neighborhood financial state.
2011 – visibility & SustainabilityThis first annual Sustainability Report shows our personal environmental and sociable effects while establishing a roadmap for potential initiatives.
2014 – honoring century of GoodIn a milestone centennial special event, we contribute $one million to 100 nonprofits, businesses, and other people focused entirely on providing their unique neighborhoods.
2014 – The Mermaid will get a NameOur renowned mermaid possess made an appearance on packs since 1952, and then she in the end enjoys an identity. Supporters supplied 50,000 information in a nationwide competition. The victor? Catalina.